Personalization, authenticity, and sustainability in the heart of Porto 

An approach built on personalized guest experiences, innovation, authenticity, and sustainability: this is the vision of Seven O Five, a new hospitality brand launched in 2024 in the Invicta city to offer visitors premium accommodation in Porto, complemented by personalized services and experiences connected to local culture. 

A new entry into Porto’s hospitality market 

The year 705 marks the inauguration of the world’s first hotel, the Japanese Nishiyama Onsen Keiunkan. This historic legacy is a testament to hospitality as a deeply human value. 

Seven O Five embraces this historical reference to bridge the past and the present, keeping alive the traditional spirit of welcoming and caring for visitors, while embedding it in a narrative defined by an urban lifestyle, local culture, and a people-centered approach. 

Its premium positioning, between upscale and midscale, results in accommodations that combine the quality and comfort of facilities and services with convenience and accessibility. Seven O Five caters to a segment of travellers who value attention to detail and personalized experiences, exceeding midscale standards without reaching upscale pricing. 

A growing tourism market 

The appeal of Porto and the North region has created fertile ground for new hospitality projects. 

In a highly competitive context, Seven O Five emerges to stand out for its quality, accessibility, immersive spaces, and guest-centered approach. 

“The appeal of Porto and the North region has created fertile ground for the development of new hospitality projects. But in such a competitive landscape, clients value unique proposals. A705 was born as a project designed to stand out within Porto’s hospitality offer: whether through the quality, accessibility, and atmosphere of our spaces, or through service personalization and a client-focused approach.” — Teresa Martins, General Manager 

In addition, according to the National Statistics Institute, in 2023 the North region registered more than 8 million overnight stays (27% above 2019), with over 6.5 million international guests arriving through Francisco Sá Carneiro Airport. 

Seven O Five’s expansion plans 

In 2024, the brand opened two hotel units in prime areas of Porto.
By 2026, four more units are expected to open in Porto and Vila Nova de Gaia, diversifying the portfolio and reaching 400 available beds. 

Seven O Five is led by professionals with extensive experience in international chains and large corporate groups. This team drives the brand’s expansion in a globally recognized destination, as evidenced by the World Travel Awards. 

The best of Northern Portuguese hospitality 

Seven O Five’s value proposition is rooted in personalization, offering unique and authentic experiences that connect guests with local identity. 

Authenticity and personalization 

The brand invests in a distinctive narrative, visible in its communication and in the way it welcomes guests. Personalization begins at the moment of booking, creating closeness and a serene experience. 

Comfort and quality services 

High-quality spaces and carefully designed interiors ensure both comfort and refined aesthetics.
Among the differentiating services are: 

• 24-hour reception 

• Personal concierge 

• Customizable transport 

A strategic commitment to sustainability 

Seven O Five integrates sustainable practices to minimize environmental impact and benefit the local community. This approach is part of the brand’s global strategy. 

Guest-focused experience 

The guest is at the center of the Seven O Five journey. From cultural tours to gastronomic experiences and artistic activities, every moment is designed to create an authentic connection with the destination. 

Seven O Five: more than a hotel in Porto 

Seven O Five positions itself as a new benchmark in premium accommodation in Porto, combining tradition, modernity, and a strong commitment to sustainability. 

More than stays, it creates memories and personalized experiences that connect each guest to the essence of the city and the region.